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Home > About Transitions Lenses > Advertising Campaign

Advertising Campaign

Raising awareness. Promoting healthy sight and wellness.

At Transitions Optical, we are committed to informing consumers about enjoying better sight today and in the future. To help raise this awareness, we have created a number of innovative advertisements.

For our latest television and print advertising campaigns, Transitions Optical, Inc. turned to a group of professional nature photographers and cinematographers who rely on their Transitions^® lenses to see their best everyday in changing light conditions and who want to help protect their precious sight for the future.

Our television commercial takes us to Namibia, Africa where our cinematographer is filming some of this earth’s most precious species. She recognizes how important her sight is to her work and so she chooses Transitions lenses to enhance the quality of her vision today and to help preserve and protect the health and wellness of her sight for tomorrow.

For our magazine ads, we joined world-class National Geographic nature photographers and Transitions lens wearers on their photo shoots around the world, witnessing how their Transitions lenses were the perfect choice to react to changing light—reducing glare, eyestrain, and eye fatigue, and blocking their eyes from UV damage helping to preserve the health and wellness of their eyes for the future.

To view the latest Transitions advertising campaign, just click each of the following links.

Click here to watch our new television commercial.

Click here to view our magazine advertisements.

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